Totally Target

SFV | TVC |Influencer| OOH | Social | Digital

Channel & Brand Strategy Lead, Influencer Strategy Lead, E-commerce & UX/UI Strategy Lead.
Target’s brand voice during peak retail moments lacked decisiveness, exhibiting a variety of treatments and creative perspectives.
In a retail world that searching for the best deal feels cluttered, crazy and pestering. Target’s brand experience provides a retail oasis for the deal-weary.
To enhance the Target experience, a strategic approach was taken to develop an omni-channel campaign that aimed to maintain a cohesive brand voice while simultaneously ensuring distinctiveness to effectively differentiate Target amidst competitors' messaging. Whatever reason brings you in, the Total Target experience always leave with you.

YoY Shopping Interest
+6%

YoY Brand Lift
+21%

Marketing Driven Sales Q1’2’3
~$4.7B - In-Store & App

Marketing Driven Transactions
~$101MM - Digital & Social

Halloween Digital Media Network