Totally Target

Channel & Brand Strategy Lead, Influencer Strategy Lead, E-commerce & UX/UI Strategy Lead.

Target’s brand voice during peak retail moments lacked decisiveness, exhibiting a variety of treatments and creative perspectives.

In a retail world that searching for the best deal feels cluttered, crazy and pestering. Target’s brand experience provides a retail oasis for the deal-weary.

To enhance the Target experience, a strategic approach was taken to develop an omni-channel campaign that aimed to maintain a cohesive brand voice while simultaneously ensuring distinctiveness to effectively differentiate Target amidst competitors' messaging. Whatever reason brings you in, the Total Target experience always leave with you.