Target x Netflix

Channel & Brand Strategy Lead, Qualitative Research, Ad-Product Strategy, Creative Development Support.

Managing the high expectations surrounding Stranger Things Season 4, including the anticipation for familiar characters, intriguing monsters, iconic fashion choices like Eggos, and nostalgic references such as arcades. Balancing these expectations while delivering fresh and compelling content presents a delicate yet rewarding task

Nostalgia encompasses more than mere sentimentality; it evokes complex emotions, memories, and cultural references that resonate deeply with individuals

Introducing the "cross-country road trip" as a fresh perspective on nostalgia for Stranger Things fans offers an exciting opportunity to explore new horizons while still tapping into the essence of the 1980s era.