Take Pride

Channel & Brand Strategy Lead, Influencer Strategy Lead, E-commerce & UX/UI Strategy Lead.

Target's corporate Pride communications often fell short in representing the diverse spectrum of the LGBTQ+ community.

Pride happens equally for everyone. For the L’s, G’s, B’s, T’s, Q’s, I’s, A’s and pluses.

An inclusive omni-channel campaign that prominently features individuals from within the LGBTQ+ community who are often marginalized, such as transgender and non-binary individuals, people of color, those with disabilities, and other underrepresented groups. and encourages them to Take Pride.