NFL

Brand Marketing Lead.

Latino sports fans often exhibit a stronger sense of pride and loyalty towards their home country soccer teams compared to their city or state NFL teams.

Latinos derive a profound sense of pride from their achievements and the cities where they have succeeded.

"Feel the pride" campaign aligns personal success stories with the cities chosen by Latinos for relocation, where NFL teams are based. This innovative approach bridges personal achievements with local NFL teams, showcasing how both new and older generations can share in the pride of football.