Mas Qué

Channel & Brand Strategy Lead, Influencer Strategy Lead, E-commerce & UX/UI Strategy Lead.

Target lacked a dedicated brand campaign tailored to engage the Latine audience, resulting in a missed opportunity for significant new guest acquisition.

The Latine identity transcends mere representation in media and extends into deeper cultural nuances and lived experiences.

Target's inaugural omni-channel Latine-forward campaign emerged from authentic community experiences, rooted in Target's dedication to supporting brands owned and funded by them.